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MARKETING DATABASE DEVELOPMENT

Resonant Analytics develops a marketing database that helps a global leader in digital media software increase customer lifetime value by 39%.

One of the world's leading software companies had a lot of transactional customer and prospect data, as well as external relationship data. But this data didn't tell the whole story. What they didn't have - and wanted - was a way to tie all of this valuable information together to get a full view of what their customers and likely customers were actually doing. Resonant Analytics was brought in to perform a detailed audit of all their data. After the audit was completed, Resonant Analytics recommended developing a Single Customer View (SCV) marketing database that would consolidate all this data and give a full view of all customer interactions. The SCV database was up and running in 4 months, and helped our client improve strategy and efficiency that allowed them to create targeted email and direct mail marketing programs.

These efforts led to a dramatic leap in results: Program sales rose 17% and revenue went up by 23%. Even better, the lifetime value of these customers increased by 39%.

"Resonant Analytics worked with us to understand our business problems and customer behaviors. They then helped develop strategies to better target our customers and prospects, as a result we were able to increase our sales by 34% and customer Life-time Value by 41%."

A. Wadia | Senior Group Manager