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CUSTOMER RETENTION

Resonant Analytics uses predictive modeling to help a national retailer improve retention.

Our client is a national retailer who was having difficulty in engaging and retaining customers. Resonant Analytics created retention models for key customer segments, predicting the likelihood of renewal in the program. The models analyzed customer behavior and provided the insight to develop strategies for better targeting communications.

As a result of direct marketing retention programs based on this solution, customer interaction increased by 4% resulting in $2 million of incremental revenue. In addition, the cost of retention programs decreased 46% through improved targeting of communications to high potential value customers.