Database Marketing

Resonant Analytics designs and implements professional database marketing strategies and systems to help improve your digital marketing performance.

Our team of trained and experienced digital marketing experts develop comprehensive database systems to allow efficient storage and retrieval of your customer information for analytics and marketing purposes.

Database Marketing Improves Business Performance

We do not develop enterprise data warehouses. Rather, we design marketing databases to support customer analytics, scoring, segmentation, and program performance reporting. Our processes focus on:

  • Address validation and verification
  • Marketing standardization
  • Overall data hygiene
  • Privacy and permissions management

Database Marketing is used to refine direct marketing campaigns for a wide range of industries and applications, including:

  • Finance
  • Insurance
  • Internet Services
  • Retail
  • Technology

Resonant Analytics combines the use of state-of-the-art tools and analytical strategic insights to give your business intelligence data an intuitive, personalized set of solutions to drive your business growth, efficiency, and profitability.

Our experienced team of digital marketing experts use a dedicated systematic approach to the processing of your consumer database design and database development. Our technicians utilize data management skills to learn more about your customers, allowing us to select target markets for specific campaigns through the process of customer segmentation.